Top Keyword Research Tools (Free & Paid) Every Marketer Should Use

Learn the tools. Launch your career. Dominate the digital world starting from Chandigarh.

Hey! Wondering How People Get Found Online?

Okay, quick question: Have you ever Googled something and clicked one of the first few results? Of course you have. We all do that.

But have you ever stopped to wonder how those websites end up on top?

Well… that’s no accident. That’s keyword research at work, one of the most important parts of digital marketing.

If you're thinking about getting into digital marketing (and honestly, you should; it's right now), learning how to use keyword research tools is step one.

And guess what? You don’t need to be a tech expert to pick it up. With the right guidance and some hands-on practice, you can start using the same tools that big-time marketers and brands use every day.

In this blog, I’ll walk you through the best free and paid keyword tools, why they matter, and how a Digital Marketing Course in Chandigarh can help you master them (even if you’re starting from scratch).

Why Digital Marketing is Blowing Up in 2026

Let’s keep it real; everything’s digital now.

From ordering pizza to buying sneakers, booking cabs to watching shows, online is where the action is. So, if businesses want to stay alive and grow, they have to be online too. And to be found online, they need smart digital marketers who understand how people search, click, and buy.

That’s where you come in.

Digital marketing is currently one of the fastest-growing career paths. And knowing how to do keyword research puts you ahead of the curve, whether you want to run your own business, freelance, or land a full-time job.

Why Chandigarh is the Perfect Place to Learn Digital Marketing

Chandigarh isn't just beautiful; it's buzzing with opportunity.

Tech startups, creative agencies, and big brands are all setting up shop here. And that means the need for skilled digital marketers is rising fast.

The best part? You don’t have to move to Delhi, Mumbai, or Bangalore to start a solid digital career. A high-quality Digital Marketing Course in Chandigarh can give you everything you need to launch successfully, without leaving home.

What Is Keyword Research (And Why Should You Care)?

Before we jump into the tools, let’s clear this up:

Keyword research is figuring out what people are typing into search engines like Google.

If you know what people are searching for, you can:

• Create content they want

• Show up higher on Google

• Get more traffic to your website or product

• Get discovered

Whether you're creating YouTube videos, writing blogs, or running online ads, keyword research helps you speak your audience’s language.

Free Keyword Research Tools You Can Start Using Today

Let’s say you’re a total beginner, and you don’t want to spend money yet. Fair. These free tools are an awesome place to begin.

1. Google Keyword Planner

Straight from Google itself. This one’s perfect for beginners.

• Shows search volume & keyword ideas

• Great for learning what people search for

• Helps you brainstorm content and ad ideas

2. Ubersuggest (by Neil Patel)

It gives you:

• Keyword ideas

• SEO difficulty score

• Top-ranking pages

It’s like your training wheels for keyword research. Easy and free (with some limited features).

3. AnswerThePublic

Ever wanted to know what kinds of questions people are asking online?

This tool shows real questions, like:

• “What is SEO in 2026?”

• “How to rank on Google?”
  Perfect for planning blogs, YouTube videos, and FAQs.

4. Keyword Surfer (Chrome Extension)

This little tool adds keyword data directly into your Google search results. No login needed. Just install and start searching.

5. Google Trends

Want to see what’s trending in your city, country, or worldwide?

Google Trends helps you spot:

• Seasonal keywords

• Rising topics

• Viral trends

Super helpful if you want your content to ride the wave 

Best Paid Keyword Research Tools (If You’re Serious)

Okay, now let’s level up. These tools cost money, but they offer next-level insights that pros use.

1. SEMrush

One of the most powerful tools out there.

• See what your competitors rank for

• Track your rankings

• Plan ad campaigns

It’s like having digital X-ray vision.

2. Ahrefs

People love it for backlink data, but the keyword features are killer too.

• Huge keyword database

• “Content Gap” tool (find what your competitors rank for but you don’t)

• Super accurate search volume info

3. Moz Pro

Clean, easy interface. Great if you’re mid-level.

• Keyword suggestions

• SERP analysis

• On-page optimization tips

4. Long Tail Pro

If you’re blogging or targeting niche markets, this one’s for you.

• Helps you find low-competition, high-intent keywords

• Great for affiliate marketers and content creators

What You’ll Learn in a Digital Marketing Course in Chandigarh

Here’s what a well-structured course (like the one at Digital Study School) will teach you:

• SEO: On-page, off-page, keyword research, site audits

• SEM: Google Ads, PPC campaigns, ad copies

• Social Media Marketing: Instagram, Facebook, LinkedIn, paid ads

• Content Strategy: Blogging, YouTube scripts, storytelling

• Email Marketing: Funnels, automation tools, performance metrics

• Analytics: Google Analytics, user behavior, conversions

The difference at Digital Study School? You don’t just watch someone do it. You do it yourself with live projects.

Career Paths After Your Digital Marketing Course

So you’ve learned keyword research and other cool stuff. What now?

Here are some jobs you can land:

• SEO Specialist

• Google Ads Manager

• Content Writer / Blogger

• Social Media Strategist

• Email Marketing Executive

• Digital Marketing Analyst

• Freelancer/Side Hustler

• Even... your startup founder

And yes, these jobs are real and growing. Businesses need people like you.

Why Choose Digital Study School?

There are tons of training centers, but not all of them prepare you for real-world marketing.

Here’s why Digital Study School stands out:

Expert Trainers: These aren’t just book-smart instructors. They’ve worked in agencies and real marketing teams.

Live Projects: You'll use actual keyword research tools, run mock campaigns, and build your strategies.

Placement Support: They guide you on resume writing and interview prep and connect you with hiring companies.

And yeah, they even break down complex tools like SEMrush or Ahrefs into simple steps.

How to Get Started

Here’s the good news: you don’t need a fancy degree or years of experience to get into digital marketing. What you need is the right place to start.

 If you’re curious, have questions, or want to talk to someone about course timing and career paths, just contact the Digital Study School team here. They're super friendly and helpful.

Final Thoughts: This Is Your Time

You don’t need to wait for the “right time.” Digital marketing is already booming, and it’s your moment to get in.

By learning how to use keyword research tools, you’re not just memorizing jargon; you’re gaining one of the most powerful skills in the marketing world.

So if you're looking for a practical, beginner-friendly, and professional digital marketing course in Chandigarh, Digital Study School might just be the launchpad you need.

Ready to take the first step?
Let’s make it happen.