Before getting into the concept and meaning of digital marketing, let’s first understand what marketing is and who a marketer is?
Marketing is the process of promoting your product and services to potential customers to increase your sales and achieve the organizational goal. This process of marketing uses the 4 P’s of marketing i.e. Product, Price, Place, and Promotion.
Product: A product is any good or service that is offered to the customer to get satisfaction. It could be either tangible or intangible, depending on the customer's requirement.
Price: A price is a monetary aspect. It is a medium of exchange for the barter and in simple terms, it is the value for which the customer is ready to purchase the product or service.
Place: Place enables the exchange of goods and services through a physical or artificial location. It helps maintain the logistics of assets, enhances distribution channels, accessibility to consumers, etc.
Promotion: Promotion helps to create awareness about the product or service that is either about to come or existing services. The main aim of promotion is to increase the product’s sales which ultimately reaches the organizational goal.
Who is a Marketer?
A Marketer is a professional person, who is appointed to manage the process of marketing. A marketer helps an organization to meet its ultimate goal. A marketer needs to go through some processes, including market research, brand management, resource management, analysis, and competitor research. This helps to gather information about the market and changes in trends of the market to hit the target audience effectively and efficiently(without wasting many resources and making work on time).
Digital Marketing
Digital Marketing is the modern type of marketing that encompasses a variety of strategies and tactics aimed at reaching target audiences through the Internet and other digital means. Digital marketing aims to reach the maximum audience through digital means, it helps to reach people with a minimal cost as compared to the traditional means. Digital marketing creates effective campaigns that target the required audience to make this process smooth.
Comparison:
Digital Marketing vs Traditional Marketing:
Both traditional and digital marketing are apt for targeting audiences to make an organization’s ultimate goal successful. The main difference between both types of marketing is that traditional marketing lays its focus only on delivering items to the target audience only but digital marketing focuses more on retaining customers through delivering after-sales services which in turn makes the customer stick to your organization.
Even the amount invested becomes much less when choosing digital marketing than traditional marketing. It targets its audience through the net enabling its users to save much monetary losses.
Components of Digital Marketing:
Although Digital Marketing is sufficient enough to make the reach of its products and services to the target audience, it has some components that divide its work into some segments, Which are as follows:
1. Search Engine Optimization:
SEO stands for Search Engine Optimization, in SEO we optimize the websites and pages as such to give them a rank in SERP(search engine result page). This helps a marketer to rank their client’s website at the top which in turn helps the person to get leads and ultimately grow their business,
SEO is generally of two types:
On-Page SEO:
In On-Page SEO, generally, the content of the website is what matters the most to optimize it. Other pointers are as follows:
*Meta Title
*Meta Description
*Content
*Favicon
*Permalinks
*Canonical Tags
For more details on these topics, visit our website https://digitalstudyschool.com/ and even for more knowledgeable content.
2. Content Marketing:
As discussed above we came to know how important role content plays in optimizing a website. A well-delivered content not only helps to cope with search engines but also gets connected to readers. The reader is more likely to search for a website that delivers quality content rather than just posting bulk content that is of no use.
3. Social Media Marketing:
Social Media Marketing is the practice of optimizing social media handles such as Facebook, Twitter, Instagram, etc to reach out to potential customers to increase traffic to your business. As we know nowadays most people are using social media handles, so optimizing social media handles become a need of marketers. Even youth-based products and services are marketed through social media marketing.
4. PPC(Pay-Per-Click):
PPC or pay-per-click is an inorganic part of marketing where people are dragged from sponsored ads to your websites. Here, marketers bid a certain amount of money as per the market rates of the keywords. This type of marketing helps an organization or business to gain faster results, marketer has to pay a certain amount of money every time a user clicks their ad, which even its name suggests as pay-per-click.
Know More:
1) Power of Digital Marketing
2) Career Opportunities in Digital Marketing
3) Effective Digital Marketing Strategy
4) Best Digital Marketing Course in Mohali (Both Online, Offline)
