E-mail Marketing Made Simple – From Basics to Automation Mastery
Start from zero and learn how to create professional email campaigns and smart automations. This practical email marketing course helps you confidently manage email marketing for businesses, clients, or your own brand.
Practical Learning- Live Projects
- Hands-on Tools Experience
- Job Assistance
Join Our Upcoming Batch of Digital Marketing Course
Course Duration
3 Months - 6 Months
(Offline and Online Classes Available)
Weekend & Evening Classes for Working Professionals
Course Details
100+ Modules
100% Practical Training with
Live Projects
Upcoming Batch
12 January, Monday
(Morning, Evening, Afternoon &
Weekend Batches)
What is Email Marketing and Automation?
E-mail Marketing is a way of sending specific and purposeful messages to people through email. The main goal is to build strong connections, promote products, share updates, and increase sales or conversions.
Automation makes this process even smarter by allowing you to set up emails that get sent automatically when someone takes a certain action. For example, when they sign up, click a link, or leave their shopping cart halfway.
In simple words:
Why E-mail Marketing Still Works (and Why You Should Learn It)
If you think email is old-fashioned, you might be surprised to know it still plays a huge role in digital marketing today. Here is why learning email marketing and Automation as part of digital marketing is still very important:
High ROI
For every ₹1 spent, businesses get back ₹36–₹42 on average
Direct Communication
Reach your audience without worrying about social media algorithms
Personalized Marketing
Send the right message to the right person at the right time
Cost-Effective & Scalable
Perfect for startups, solopreneurs, and big brands alike
Ideal for Automation
Use tools like Mailchimp, ConvertKit, or HubSpot to save time and boost results
If you want to build a career in digital marketing, this skill can really make you stand out, whether you are searching for a job or building your own brand. Check our digital marketing online course to level up your game.
Who Should Learn E-mail Marketing and Automation?
The best thing about email marketing is that anyone can learn it even without being a technical expert. Our course is designed for a wide range of learners, including:
Our course is designed for:
- 👩🎓 College students and fresh graduates
- 🧑💼 Job seekers looking to upskill in digital marketing
- 🧑🎤 Freelancers and bloggers wanting to grow an email list
- 🧑💻 Digital marketers looking to specialize or grow
- 🧑🏫 Business owners, coaches, and consultants
- 🏠 Housewives, parents, and individuals looking for career options after 12th
If you already know how to write an email, we can teach you how to use it as a strong marketing tool.
It is also an ideal choice for anyone searching for a digital marketing course after 12th to start a career in online marketing.
What You’ll Learn in Our E-mail Marketing and Automation Course
At Digital Study School (DSS), we teach e-mail marketing in a completely practical way so you can confidently plan, create, and manage e-mail campaigns on your own. Whether you want a job, want to grow your business, or want to start freelancing, this training prepares you step by step with real tools and real examples.
Introduction to E-mail Marketing
You will start by understanding the basics of e-mail marketing—how it works, why businesses use it, and how it helps in increasing sales. We explain different types of marketing e-mails, such as welcome e-mails, newsletters, promotional offers, and re-engagement messages. This helps you understand which type of email should be used for which situation. You will also learn how customers behave online and why e-mail marketing is one of the most trusted ways to build long-term relationships.
Building Your E-mail List
A successful e-mail campaign starts with a good e-mail list. In this part, you learn how to create a clean, high-quality subscriber list that brings real results. We teach you the right methods to collect e-mails legally using opt-in forms, pop-ups, landing pages, and lead magnets. You will also learn the difference between organic subscribers and purchased lists, and why quality matters more than quantity. This helps you build a safe and strong database.
Creating Professional & High-Converting E-mails
Here you learn how to write simple, attractive, and meaningful e-mails that people love to read. We teach you how to design beautiful templates with proper images, buttons, colors, and layout. You will practice creating subject lines that instantly grab attention and increase open rates. You will also understand how to structure your message so the reader takes action, whether it’s clicking a link, making a purchase, or signing up for something.
E-mail Marketing Tools & Software
This course is fully practical, so we give you hands-on training on popular e-mail marketing tools like Mailchimp, Sendinblue, ConvertKit, MailerLite, and HubSpot. You will learn how to create and schedule campaigns, manage contacts, build templates, and track performance. By the end of this module, you’ll feel confident using any professional tool used in the industry, which will also increase your job opportunities.
Automation & Drip Campaigns
Automation is the most powerful part of e-mail marketing. In this module, you learn how to create automated e-mail sequences that work even when you are not online. You will set up a welcome series for new subscribers, follow-up e-mails for leads, abandoned cart reminders for online shoppers, and nurture sequences that build trust over time. This helps you understand how businesses keep engaging customers automatically.
Segmentation & Targeting
Not every customer is the same, and that’s why segmentation is important. We teach you how to divide your audience based on interests, behavior, location, age, and buying habits. This helps you send more personalized and relevant messages that give better results. You’ll learn how targeted e-mails increase conversions, improve customer experience, and reduce unsubscribe rates.
A/B Testing & Optimization
Every campaign can be improved, and A/B testing is the best way to do it. In this module, you’ll test different subject lines, e-mail designs, sending times, and call-to-action buttons to see what works best. You will learn how to compare results, understand user behavior, and continuously improve your campaigns. This skill helps you make data-driven decisions instead of guessing.
E-mail Deliverability & Avoiding Spam
Even the best email is useless if it goes into the spam folder. You will learn how to improve your deliverability by understanding sender reputation, proper sending limits, clean lists, and content guidelines. We teach you how to avoid spam triggers and how to maintain a healthy e-mail account so your messages always reach the inbox. This knowledge is very important for businesses and agencies.
Real Project Training
This is where your skills become real. At DSS, you will work on actual business e-mail campaigns. You will plan a full e-mail marketing strategy, create e-mails for real brands, set up automation workflows, and track real-time performance. This practical experience gives you confidence and makes your portfolio strong when applying for jobs or clients.
Job & Business Skills
Finally, we prepare you for real-world opportunities. You will learn how to apply for email marketing jobs, how to present your work, and how to create attractive reports for clients. Business owners will learn how to use e-mail marketing to increase leads, sales, and customer retention. Whether you want a job or want to grow your business, this module is designed to help you move forward with confidence.
No matter if you are sending your first newsletter or managing a big email campaign, you will learn each step in a simple and clear way through our Email Marketing and Automation Course.
Career Opportunities in E-mail Marketing and Automation
There is a growing demand for digital marketers who can turn online visitors into loyal customers, and email is one of the best tools for that. Once you finish our course, you can explore many career options, such as:
✉️ E-mail Marketing Executive
🔁 Automation Specialist
📩 CRM Coordinator
📊 Campaign Manager
💼 Digital Marketing Associate
👩💻 Freelance Email Marketer or Consultant
You can also apply these skills to grow your own business, start a newsletter, build a personal brand, or launch your own side hustle.
Where to Learn E-mail Marketing and Automation?
If you've searched for:
- 🔹 “Where to learn E-mail Marketing and Automation in Mohali.”
- 🔹 “E-mail Marketing and Automation course in Chandigarh”
- 🔹 “Best course after 12th in digital marketing”
- 🔹 “Learn email marketing online.”
You’ve found your answer.
Digital Study School offers both offline and online training options so you can study at your own pace and convenience no matter where you are.
Why Choose Digital Study School?
There are many institutes that teach digital marketing, but learners choose Digital Study School for a reason. Here is why:
Friendly, professional trainers who explain everything in simple language
Beginner-friendly curriculum tailored to your goals
Practical projects, hands-on training, and tool demos
Affordable pricing with high value
Ideal for students, business owners, and working professionals
"We believe in teaching skills that help you build confidence and a strong career."
4.9/5
Ready to Take the First Step?
You do not need to be a tech expert or a marketing professional to start learning email marketing and Automation. All you need is curiosity, determination, and proper guidance, and that is exactly what we provide.
📲 Contact Us Today!
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🔗 Or explore our Complete Digital Marketing Course to see what else you can master!
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