Pay-Per-Click (PPC) Advertising – Master Google Ads with Confidence

Start your journey by understanding the core concepts of Pay-Per-Click advertising and why it plays a crucial role in digital marketing. Learn how different campaign types—Search, Display, Video, Shopping, and App—work together to help businesses grow. You will also explore how Google Ads functions, how ads appear to users, and how businesses generate traffic, leads, and sales through paid advertising.

Master the art of finding the right keywords that attract quality traffic. You will learn to use tools like Google Keyword Planner to identify high-performing keywords, understand search intent, and choose the best match types. This module also covers negative keywords, which help reduce wasted ad spend and improve your campaign efficiency.

Learn to build Google Ads campaigns from scratch with a step-by-step approach. You will set campaign goals based on desired outcomes—sales, traffic, leads, or branding. Understand how to create ad groups, choose budgets, select bidding strategies, and structure campaigns for maximum performance and control.

Discover how to write compelling ad copies that grab attention and encourage users to click. You’ll learn to craft powerful headlines, persuasive descriptions, and effective calls-to-action. This module also covers ad extensions that boost visibility and improve click-through rates.

Learn how to show your ads to the right people using location, demographics, interests, and behavior-based targeting. Master remarketing strategies to reconnect with past website visitors and increase conversions. You will also explore custom audiences that help you reach highly specific user groups for better ROI.

Understand how to create visually attractive display ads that appear across millions of websites. Learn about placements, audience targeting, and bidding options for display campaigns. You’ll also get hands-on experience with YouTube ads—perfect for boosting brand visibility, engagement, and conversions.

Learn how to track what users do after clicking your ads by setting up Google Analytics and conversion tracking. You’ll understand key metrics like CTR, CPC, CPA, and ROI. This module ensures you can measure campaign performance accurately and make informed marketing decisions.

Take your campaign performance to the next level with smart optimization techniques. You will learn how to analyze data, refine targeting, improve ad copy, and test multiple variations using A/B testing. This helps you identify what works best and continuously improve results.

Gain hands-on experience by working on real Google Ads campaigns for actual businesses. From setting up campaigns to monitoring performance and optimizing strategies, you’ll apply your learning in real-time. This practical exposure strengthens your portfolio and boosts your job readiness.

Become job-ready with essential skills required for PPC roles such as Google Ads Specialist, PPC Executive, or Digital Marketing Manager. Learn how to use PPC to generate leads and sales for businesses, create client reports, and manage advertising budgets professionally. This module prepares you for both career growth and business success.