Privacy Policy

1. Introduction & Overview

Welcome to Digital Study School ("DSS", "we", "our", or "us"). We are a premier educational institution providing advanced, fully practical, AI-based digital marketing and technology courses. Our training is delivered both online and offline through physical campuses located in Mohali, Chandigarh, and Kharar.

We are deeply committed to respecting and protecting the personal privacy of all students, website visitors, prospective enrollees, and corporate clients. This Privacy Policy outlines what information we collect, why we collect it, how it is used, and how we comply with the latest advertising standards mandated by Google Advertising Policies and Meta (Facebook/Instagram) Business Tools Terms.

By accessing our website (digitalstudyschool.com), booking a free demo class, submitting an inquiry, or enrolling in our courses, you agree to the practices described in this policy.

2. Personal Information We Collect

We only collect personal information that is relevant and necessary for educational consultation, course delivery, practical project allocation, and job placement assistance.

• Direct Identifiers: Full Name, Email Address, WhatsApp/Phone Number, City, State, and Preferred Course Mode (Online or Offline at Mohali, Chandigarh, or Kharar).
• Educational & Career Details: Academic background (12th pass, graduation, current employment status) provided voluntarily during career counseling, syllabus download requests, or demo class bookings.
• Demonstration & Class Scheduling Details: Preferred dates and batch timings for attending free interactive demo classes.
• Technical & Usage Information: Device type, IP address, browser type, operating system, pages visited, time spent on pages, referral URL, and interaction events collected automatically via cookies and web analytics tags.
• Job Placement Assistance Data: Resumes, work portfolios, mock interview records, and skill assessments submitted by enrolled students for campus interviews and agency referrals.

3. How We Collect Your Data

We gather data through ethical, transparent, and user-initiated touchpoints:

1. Direct Submission: When you fill out the "Book Free Demo" form, "Download Syllabus" form, "Contact Us" form, or footer enrollment box.
2. Telephonic & WhatsApp Communication: When you contact our counseling helpline (+91 6284076970 / +91 6280004210) or initiate a WhatsApp chat with our admission desk.
3. Offline Campus Visits: When you visit our Mohali, Chandigarh, or Kharar training centers for walk-in career guidance.
4. Automated Analytics Technologies: Through cookies, tracking pixels, server-side tags, and scripts while navigating our web pages.

4. Purpose of Data Processing

We utilize the collected information strictly for legitimate educational and operational purposes:

• Scheduling and confirming your free live demo session (online or offline).
• Providing course syllabus, batch schedules, fees structure, and scholarship information.
• Administering hands-on practical training on real live projects and assigning software tool credentials.
• Facilitating Job Placement Assistance: Sharing verified student profiles and resumes with hiring partners, digital marketing agencies, and corporate recruiters upon completion of course milestones.
• Sending critical class updates, webinar links, and certification notifications.
• Measuring website performance, user experience, and ad campaign effectiveness to prevent click fraud and optimize content delivery.

5. Cookies, Google Ads & Meta Pixel Disclosures

In compliance with Google Ads Policies, Google Tag Manager guidelines, and Meta Business Tool requirements, we provide full transparency regarding our use of cookies and tracking technologies:

A. Google Analytics & Google Ads Conversion Tracking

We use Google Analytics (GA4) and Google Ads Conversion Tracking to understand how visitors engage with our course pages and to measure the performance of our educational ads. These services use first-party and third-party cookies to collect non-personally identifiable browsing statistics.

Google may show our advertisements on websites across the internet based on your prior visits to our website (Remarketing). You can control or opt out of Google's personalized advertising at any time by visiting the Google Ads Settings.

B. Meta Pixel & Conversions API (Facebook & Instagram Ads)

We utilize Meta Pixel and Meta Conversions API (CAPI) to analyze ad effectiveness and deliver relevant educational course recommendations on Facebook, Instagram, and Messenger. When you submit a lead form or view course curricula, aggregated event data may be transmitted securely to Meta using hashed data (SHA-256) to ensure privacy.

You can review and adjust how Meta uses data to show you ads via your Meta Ad Preferences.

6. Our Zero Data-Sale Guarantee

Digital Study School has never sold student or visitor data to external marketing agencies or data brokers, and never will. Your data is shared strictly with:

• Authorized faculty and admission coordinators at Digital Study School.
• Direct hiring managers and partner companies strictly for job placement opportunities with the student's prior consent.
• Trusted cloud infrastructure and transactional SMS/Email service providers operating under strict confidentiality contracts.
• Legal or law enforcement authorities only when compelled by valid legal process in India.

7. Job Placement Assistance & Candidate Data

As part of our commitment to student success, we provide practical course training accompanied by dedicated job placement assistance. To deliver this service:

• Students provide updated resumes, live project URLs, and portfolio links.
• Our placement cell shares these profiles with verified digital agencies and IT companies in Mohali, Chandigarh, Kharar, and across India.
• We do not guarantee unearned job placements; placement assistance is an educational career support service tied to student merit, class attendance, and interview performance.

8. Data Security & Storage

We implement industry-standard technical and organizational security protocols, including 256-bit SSL encryption, restricted administrative access, firewalled servers, and regular security audits to prevent unauthorized access, accidental alteration, or disclosure of your data.

9. Your Privacy Rights & Opt-Out

You have full autonomy over your personal information. You may at any time:

• Request a copy of the personal details we hold regarding you.
• Request corrections or updates to inaccurate contact information.
• Request permanent deletion of your phone number or email from our promotional call/SMS lists.
• Opt out of marketing emails by clicking the "Unsubscribe" link present in our communications.

To exercise any of these rights, email us at digitalstudyschool@gmail.com with the subject line "Privacy Rights Request".

10. Children's Online Privacy

Our website and course offerings are primarily targeted at students who have completed 12th grade, college undergraduates, graduates, and working professionals. We do not knowingly collect personal data from children under 13 years of age. For prospective students aged between 14 and 17 enrolling in our post-10th or post-12th skill programs, parental or guardian consent is obtained during enrollment.

11. Contact Our Privacy Officer

If you have any questions, grievances, or feedback concerning this Privacy Policy, please reach out to our administration: